The corporate race is all about multiplying profit and reducing losses, where marketing, advertising, and brand management are nothing but the tools to achieve this goal. Corporate organizations often use various promotional activities and events in order to be in the race, and giving away gifts is just one such tactic to serve the underlying purpose.
Business organizations present promotional gifts to their employees, clients, and potential customers. These products often bear the company logo, and can include anything, ranging from corporate stationery items such as pens and notepads to the more personal ones such as chocolate hampers or goody bags, and even free samples of company products.
Tiding Over Competition
Today, if you want to stay ahead of your competitors, you obviously need to offer little extra. This gift provides an organization with a chance to increase its sales by generating awareness and promoting its goods or services. This is the reason why these are presented as gifts; they seem to be a reasonable price to pay for increasing the profits multifold.
Creating or Re-enforcing Brand Identity
It helps to build and strengthen the brand image. For instance, if it is a start-up, then giving away gifts can not only please people but also convey them indirectly about the launch of its particular product.
In case it is an established brand in the market, then this idea will only re-enforce its identity and help to promote further sales. Promotional products provide the company a chance to refresh the memories of its clients and potential customers and create buzz about the brand. This helps in strengthening the reputation of the organization.
Promoting Goodwill Among People Who Matter
It helps to create goodwill among the people who matter to the organization. That would imply the employees of the organization, the investors, the company's existing clients, as well as potential customers.
Presenting these products is a thoughtful way of reminding your employees that you care. It helps to express your gratitude towards your investors and also build customer retention.
A promotional merchandise allows the potential customers to try to use such product or service, evaluate it, and spread positive reviews by word of mouth. Thus, companies often use this strategy as a marketing tool while they launch their products.
In case the company is planning to have some major or even minor changes in their products or services, then giving out promotional gifts might actually be a great way to communicate the change to the employees, clients, as well as investors.
These have been effectively used as a medium to communicate with existing/potential clients, employees, and investors. Communication is one of the important tasks accomplished by such marketing tactics.